Writing in a human tone of voice brings your brand to life—let’s review yours and create something unique
Three ways a human tone-of-voice guide can help you
INSPIRATION
You’ll get a range of written headlines, key messages and the human stories of your brand, which you can refer to anytime you’re creating content.
CONNECTION
Everything in the guide will be in a tone that reflects your brand’s personality and helps you to show people they’re going to love your products.
ACCURACY
You’ll also get a set of language style guidelines—so you can take a consistent approach to capital letters, punctuation and word choices.
“Objective and meticulous, Tim translated our core values in an accessible way for both internal and external staff. The tone-of-voice guide he produced is an invaluable resource for us, due to his audience-driven approach which genuinely connects with our applicants. On top of that he’s a joy to work with.”
– Alexandra Richards, Creative Account Manager
How we’ll develop your tone of voice
First we’ll get to know your stories, your products, words you like, how you speak, and what you stand for.
We’ll develop these into a guide of words, phrases and styles that reflect your brand’s unique personality.
Your team can then use the guide to write consistent content that your audience recognises and trusts.