We work with people and businesses who care about the world – often in education, wellness, sustainability or equality.

University of Gloucestershire

We helped the University of Gloucestershire with an in-depth tone of voice guide. Plus their award-winning mission to be the most sustainable university – including their trailblazing switch from printed to digital prospectuses.

University of Gloucestershire's writing toolkit

“The tone of voice guidelines are an invaluable resource for us – with an audience-driven approach which genuinely connects with our applicants.”

Alexandra Richards, Creative Account Manager

APPI Clinics

For the Australian Physiotherapy and Pilates Institute’s lovely team of movement practitioners, we created a people-friendly tone-of-voice guide and copy edited their new website into a human tone that explains each service simply. We’re also on hand for edits to blogs, emails, guides, clinic signage and new services.

APPI Clinics

“Your attention to detail is awesome! The website copy is sounding great (professional yet easy and friendly) and importantly consistent throughout now.”

Elisa Withers, Co-founder, Physiotherapist, Pilates Instructor

Aligned Design Co.

We frequently collaborate with Nancy’s brand design studio Aligned Design Co. – helping with wording and tone-of-voice guides for startups and rebrands. Often for clients in health, beauty and education.

Aligned Design Co.

“You have an incisive way of getting to the heart of a brand and creating content to engage the right people. I’ve been so impressed by your work with our clients across different products and industries.”

Nancy Poller, Founder and Creative Director

The People’s Partnership

We translated complicated financial jargon into human-friendly language for their hugely popular and customer-friendly workplace pension – The People’s Pension. From an in-depth jargon buster (pensions has a LOT) to marketing campaigns and how-to guides.


“Helping users to understand the complex is essential to UX – and your grasp of simplifying the unwieldy and producing microcopy that works has been invaluable.”

James Durrant, Senior Digital Experience Manager


We’ve helped UCAS for many years. From website edits and restructures to location guides, student life blogs, commercial copywriting, equality wording, apprenticeship articles and how-to information for applicants, parents, advisers and university staff.

Students walking on campus

“You have a knack for rewriting jargon into plain English – making our content accessible for a variety of audiences. Your attention to detail is impeccable!”

Beth Hayes, Higher Education Marketing Specialist

Natural Organic Family

We helped Marili with a human tone-of-voice edit of the Natural Organic Family website. We also wrote descriptions for her eco-friendly beauty products.

“Content for Humans did a fantastic job of writing our listings on our website for our specific audience. They were very professional, efficient and did a brilliant job.”

Marili Aitken, Founder

Optimum Student Support

Experts in mental health and neurodiversity, we edited brochure content for Optimum and adapted their tone of voice into a more conversational one.

Graphic of two people sat talking

“You did an excellent job of editing our brochure and meeting our brand content style. We were pleased with the quality and speed at which writing was produced.”

Sanja Quayle, Clinical Director

Sheffield Hallam University

We edit online course descriptions for Sheffield Hallam University – keeping in mind their tone of voice, style, page structure and word counts. We’ve also created user guides and content for apprentices – and we proofread prospectuses and student publications.

Geography course listing

“Thanks for all your help with this project and your patience and flexibility as always. You’ve helped us improve a lot of copy for our priority courses so it really makes a difference.”

Ella Bowers, Senior Marketing and Communications Officer

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