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  • People discussing the worst words over coffee
    Our 50 worst words – plus why you should avoid them
    The worst words? Not necessarily offensive, but yes – words that sound unpleasant, outdated or nonsensical. With quotes from word-hating humans.
  • Proofreading checklist – 7 things a proofreader should check
    Looking for a proofreader who’s both a natural at conversational content writing AND has a Countdown-level of attention to detail?
  • How not to write like a robot
    Let’s face it, cliches can be awful. Especially corporate ones. Things like ‘let’s take this offline’, or ‘touch base’.
  • 8 conversational content tips
    Our tips on how to write in a human way people can relate to.

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