7 things a proofreader should check in your content

Looking for a proofreader who’s both a natural at conversational content writing AND has a Countdown-level of attention to detail?

Here are just some of the things we look for when we’re in proofreader mode:

1. Typos

We’re all human, but typos give the impression of having a low attention to detail. Or worse, you get the wrong word altogether. Bottoms! 

2. Repetition

We’ll ensure you don’t say ‘ensure’ too many times in your content, ensuring your readers don’t get sick of being ensured.

3. Dodgy formatting

Would you eat a plate of food you dropped on the floor? Maybe at home?! Would you read content that looks a mess? Probably not.

4. Word count

Do you love reading stuff that takes ages to get to the point? We don’t either, but we’re great at condensing content without losing the meaning.

5. Overused words

We’re passionate about writing, you’re passionate about your business, some people are passionate about insurance…

6. Punctuation disasters

Too much punctuation, is – often – distracting, and (totally) unnecessary. Too little’s no good either. Just a natural amount.

7. Consistency

From your tone of voice and layout to the range of sentence flows you’re using, consistency creates familiarity and trust.

We can usually proofread content on short notice too. Hooray!

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